Julia Woollams and Angela Martin combine their fields of expertise in branding, design and marketing to head up a more collaborative creative consultancy, better equipped to understand clients’ needs.


Julia is a graphic designer and branding consultant with nearly two decades of industry experience, having overseen projects both in the UK and overseas.


After gaining a first-class BA Honours Graphic Design degree at Central Saint Martins she started her career as a designer for the education team at BBC Worldwide, before joining world-renowned branding agency Johnson Banks where she honed her talent.


She formed 31% Wool with Angela to creatively solve problems for clients in interesting and unusual ways, with a firm focus on rationale. The verbal side of a project is as important to her as the visual side – the crossover between design and strategy being paramount.


Julia co-founded and writes for the Croydonist, a cultural blog about the South London borough of Croydon, and is the co-creator of new indie music festival Cro Cro Land. She is also contributing author of 'Graphic Design for Everyone' (published by DK, July 2019). 


She has guest lectured on several design courses including Central Saint Martins, Derby University, and Croydon School of Art, and is currently a visiting lecturer at Kingston School of Art. She is a D&AD awarded member, and has judged both the student and professional awards.


Making a positive social difference through design is a priority, therefore her key projects are in the cultural, education and not-for-profit sectors.


Clients past and present include Anthony Nolan, Brighton Dome and Brighton Festival, Blackpool Pleasure Beach, British Library, Cro Cro Land Festival, European Bank for Reconstruction and Development, Historic Royal Palaces, King’s College London, Livability, Mozilla, Parc de la Villette (Paris), Save the Children, Science Museum, Sendai Observatory (Japan), St David’s, Think London, Tula Food, University of Cambridge; Unicef UK; V&A.


In her spare time, when she’s not finding the next great place to write about for the Croydonist, Julia volunteers as a support worker for the charity Breast Cancer Now.


Angela is a marketing and business strategy consultant with 18 years experience in the field. From consumer marketing and B2B, to start-up and global giants, she has always used market intelligence layered with smart creative tactics to deliver business and campaign strategy.


Working across a myriad of channels from mobile, digital and social to more traditional means of TV, radio, partnerships, PR and outdoor, Angela has delivered campaigns to suit individual needs and budget sizes (from shoe string to multi-million), keeping the businesses key objectives at the heart and driving the greatest return on investment.


Angela’s strategy work has seen businesses flourish, with expansion of companies into Europe, ensuring best fit for floatation on the stock market, restructures and launches of products and services. Her work has seen her clients nominated and win awards, one of which even entered the Guinness World Records for event attendants.


Businesses Angela has worked with over the years include: Universal Music, B-Unique Records (Warner Brothers), Misco & Simply Computers, 24Option/Bloomberg, VNU Publishing, BetBright, BCA, PokerStars, Full Tilt and Groupon.


In her spare time Angela co-founded and writes for the Croydonist, a cultural blog and podcast series about Croydon, as well as being co-creator of new indie music festival Cro Cro Land. She also works in music composition and production.

Homepage photography by Paul Green, Jamie MacMillan, Angela Martin, Emma Nathan, Ahmad Odeh and Julia Woollams

31%WOOL | 2020 | London | Privacy | 69% CHAT

  • Grey Twitter Icon
  • Grey Facebook Icon
  • Grey Instagram Icon
  • Grey LinkedIn Icon