top of page

Julia Woollams

Julia is a graphic designer and branding consultant working across a variety of sectors, from culture and NGO, to finance, education and technology.

She has over two decades experience solving unique brand and communications challenges.


Having previously worked at BBC Worldwide and world-renowned branding agency Johnson Banks, in 2017 she formed 31% Wool with Angela to creatively solve problems for clients in interesting and unusual ways, with a firm focus on rationale. The verbal side of a project is as important to her as the visual side – the crossover between design and strategy being paramount.


Julia co-founded and writes for the Croydonist, a cultural blog about the South London borough of Croydon, and talks about all things creative in the 31% Wool journal. Her writing on branding has also been published in the popular DK book 'Graphic Design for Everyone'.


She has guest lectured on several design courses including Birmingham City University, Central Saint Martins, Derby University, University of West London and Croydon School of Art, and is currently a visiting lecturer at Kingston School of Art. She is a D&AD awarded member, and has judged both the student and professional awards.


Making a positive social difference through design is a priority, therefore her key projects are in the cultural, education, social impact and not-for-profit sectors.


Clients past and present include: Aguaconsult; Ambition Institute; Anthony Nolan; Art Fund; Association of Anaesthetists; Bechdel Theatre; Brighton Dome and Brighton Festival; Blackpool Pleasure Beach; British Library; Croydon Business Improvement District; Croydonites Festival of New Theatre; Dearnsdale Fruit; European Bank for Reconstruction and Development; Femme Fatale TV; Growthcap Impact Advisory; Historic Royal Palaces; Inventing Itineraries; King’s College London; Livability; Mozilla; the NHS; Oli Help; Parc de la Villette (Paris); Raze Collective; Save the Children; Science Museum; Sendai Observatory (Japan); St David’s; The National Archives; Think London; Trilogy International; Tula Food; University of Cambridge; Unicef UK; V&A; West Dean College of Arts & Conservation.

In her spare time, when she’s not finding the next great place to write about for the Croydonist, Julia volunteers as a support worker for the charity Breast Cancer Now.

bottom of page