Julia Woollams

Julia is a graphic designer and branding consultant working across a variety of sectors, from culture and NGO, to finance, education and technology.

She has two decades experience solving unique brand and communications challenges.


Having previously worked at BBC Worldwide and world-renowned branding agency Johnson Banks, in 2017 she formed 31% Wool with Angela to creatively solve problems for clients in interesting and unusual ways, with a firm focus on rationale. The verbal side of a project is as important to her as the visual side – the crossover between design and strategy being paramount.


Julia co-founded and writes for the Croydonist, a cultural blog about the South London borough of Croydon, and talks about all things creative in the 31% Wool journal. Her writing on branding has also been published in the popular DK book 'Graphic Design for Everyone'.


She has guest lectured on several design courses including Birmingham City University, Central Saint Martins, Derby University, and Croydon School of Art, and is currently a visiting lecturer at Kingston School of Art. She is a D&AD awarded member, and has judged both the student and professional awards.


Making a positive social difference through design is a priority, therefore her key projects are in the cultural, education, social impact and not-for-profit sectors.


Clients past and present include Anthony Nolan, Association of Anaesthetists, Brighton Dome and Brighton Festival, Blackpool Pleasure Beach, British Library, Cro Cro Land Festival, Dearnsdale Fruit, European Bank for Reconstruction and Development, Growthcap Impact Advisory, Historic Royal Palaces, King’s College London, Livability, Mozilla, the NHS, Parc de la Villette (Paris), Raze Collective, Save the Children, Science Museum, Sendai Observatory (Japan), St David’s, Think London, Tula Food, University of Cambridge; Unicef UK; V&A.

In her spare time, when she’s not finding the next great place to write about for the Croydonist or planning new indie music festival Cro Cro Land, Julia volunteers as a support worker for the charity Breast Cancer Now.