What began as a project to review the client’s brand colour palette, evolved into a new logo and visual toolkit for the specialist technology recruitment company.
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After an extensive audit of their existing communications materials and an examination of their position in the sector, it was agreed an update was required to create a cohesive and contemporary visual identity to communicate more effectively with their audience.
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There was a strong desire to retain the chevron symbol and lead colour lime for continuity, however we expanded the colour palette to include a strong support set of lights, darks and brights to compliment the lime. We then simplified the chevron and brought in a new font family to directly link the logo to the typography, and echoed the shapes within the chevron by creating a new graphic language and sourcing an abstract photography style, giving an overall sense of unity.
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To launch the refreshed visual identity we created a suite of templates to ease the implementation for staff across Trilogy International’s global offices.
Client
Trilogy International
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Designers
Julia Woollams
Syd Hausmann
Photography
Various
Sector/s
Recruitment
Technology






