Groupon’s marketing efforts in the UK centered around email marketing and traditional baseline digital channels, such as PPC and affiliates. To engage with a younger audience and those who had not already been introduced to the brand a new marketing strategy, exploring a range of channels for best fit, needed to be established.
Research target demographic to establish best messaging and marketing channels to reach and engage them
Test and refine new marketing channels to find the best fit for an always on strategy
Educate staff on how to create and optimise campaigns
Introduction of cost effective Facebook advertising utilising existing staff members and eradicating the need for additional headcount
Launching the brand into Radio and TV advertising using smart tracking and analytical measurement tools which have become part of the brands annual marketing tool set and campaign plans