Partnering with East London Restaurateur, Jones & Sons at TripKitchen, we created a pop-up poker themed restaurant where attendees were treated to a three course meal and cocktails with the option of playing three hands of poker to win their meal at a discount or for free. We ran a media night for press, followed by 5 ticketed consumer nights.
The All-In Kitchen was a low cost activation to reinvigorate card games in the UK while driving new interest from a younger and more female audience. PR media outlets, social media and web activity were all carefully monitored to gather results.
Nominated for a PR Week award
All consumer nights sold out within 5 minutes and the event extended by popular demand
59 pieces of coverage including Metro, Timeout, Vice, Daily Star, Esquire, London Live, The Telegraph and Mail Online – Media Value Est. £403K
Web Traffic increased by 56%, Twitter reach #AllInKitchen hit 1.7million, New registered customers up YoY 12%
Net Promoter Score – increased by 4x
The All-In Kitchen is now a mainstream TV show in The Netherlands.