Overview

Partnering with East London Restaurateur, Jones & Sons at TripKitchen, we created a pop-up poker themed restaurant where attendees were treated to a three course meal and cocktails with the option of playing three hands of poker to win their meal at a discount or for free. We ran a media night for press, followed by 5 ticketed consumer nights.

Objective

The All-In Kitchen was a low cost activation to reinvigorate card games in the UK while driving new interest from a younger and more female audience. PR media outlets, social media and web activity were all carefully monitored to gather results.

Results

• Nominated for a PR Week award

• All consumer nights sold out within 5 minutes and the event extended by popular demand

• 59 pieces of coverage including Metro, Timeout, Vice, Daily Star, Esquire, London Live, The Telegraph and Mail Online – Media Value Est. £403K

• Web Traffic increased by 56%, Twitter reach #AllInKitchen hit 1.7million, New registered customers up YoY 12%

• Net Promoter Score – increased by 4x

The All-In Kitchen is now a mainstream TV show in The Netherlands.