All-In Kitchen

Overview

Partnering with East London Restaurateur, Jones & Sons at TripKitchen, we created a pop-up poker themed restaurant where attendees were treated to a three course meal and cocktails with the option of playing three hands of poker to win their meal at a discount or for free. We ran a media night for press, followed by 5 ticketed consumer nights.

 

Objective

The All-In Kitchen was a low cost activation to reinvigorate card games in the UK while driving new interest from a younger and more female audience. PR media outlets, social media and web activity were all carefully monitored to gather results.

 

Results

  • Nominated for a PR Week award

  • All consumer nights sold out within 5 minutes and the event extended by popular demand

  • 59 pieces of coverage including Metro, Timeout, Vice, Daily Star, Esquire, London Live, The Telegraph and Mail Online – Media Value Est. £403K

  • Web Traffic increased by 56%, Twitter reach #AllInKitchen hit 1.7million, New registered customers up YoY 12%

  • Net Promoter Score – increased by 4x

 

The All-In Kitchen is now a mainstream TV show in The Netherlands.

Project
Marketing
 
Client
PokerStars
 
Marketing director
Angela Martin
Agency
PokerStars
Sector/s
Entertainment

31%WOOL | 2020

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