St David’s

Brand identity for the redeveloped Cardiff shopping centre, St David’s.

The dual language brand is based on the notion of the new shopping centre being the literal and figurative centre of Cardiff – a destination attracting many millions of visitors.

 

The dots in the brand identity represent these visitors coming together, and this visual language is continued throughout typography and graphics to create a memorable and distinct brand.

The brand was embedded in the space and surrounding area with the help of the development’s architects and wayfinding consultants.

Project
Branding and design
 
Client
St David’s Centre
 
Designer
Julia Woollams
Creative director/Agency
Michael Johnson/Johnson Banks
Wayfinding
Air Design
Sector/s
Business/Leisure

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