Brand identity for the redeveloped Cardiff shopping centre, St David’s.

​

The dual language brand is based on the notion of the new shopping centre being the literal and figurative centre of Cardiff – a destination attracting many millions of visitors.

The dots in the brand identity represent these visitors coming together, and this visual language is continued throughout typography and graphics to create a memorable and distinct brand.

​

The brand was embedded in the space and surrounding area with the help of the development’s architects and wayfinding consultants.