Sendai astronomical observatory
Brand identity for a new space observatory in the city of Sendai, Japan.
The target audience for the observatory was families, so the brand was based around the idea of ‘bringing the cosmos down to Earth’.
A bank of image pairs (space and the everyday) were developed to visually explain the cosmos to visitors in an easily understandable way.
These pairs were combined with a bilingual typographic ‘arrow’ which acted as the observatory’s logo.
Project
Branding and design
Client
Sendai astronomical observatory
Designer
Julia Woollams
Creative director/Agency
Michael Johnson/Johnson Banks
Retouching
Steve Warner
Exhibition design
Total Media
Sector/s
Education/Entertainment
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