31%WOOL | 2019

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You Say You Want A Revolution?

Branding project for the V&A’s 2016-17 blockbuster show: You Say You Want a Revolution? Records and Rebels 1966–1970.

The exhibition, named after the famous Beatles song, celebrated 50 years since the many revolutions of the 1960s, from musical revolutions and political revolutions to sexual revolutions and environmental revolutions. The ‘faces’ of the brand were a series of collages created from key ‘rebel’ personalities of the era, including John Lennon, Andy Warhol, Jimi Hendrix, Twiggy and Che Guevara. Different rebels then led for different elements.

The brand worked across various media, and included the design of the 300-page book to accompany the exhibition, the campaign graphics to promote it, as well as invites, a walking tour map around London, and a bespoke stencil typeface designed by Lucas de Groot.

Project
Branding and design
 
Client
V&A
 
Designers
Julia Woollams, Michael Johnson
Agency
Johnson Banks
Retouching
Steve Warner
Sector/s
Culture/Music