Branding project for the V&A’s 2016-17 blockbuster show: You Say You Want a Revolution? Records and Rebels 1966–1970.

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The exhibition, named after the famous Beatles song, celebrated 50 years since the many revolutions of the 1960s, from musical revolutions and political revolutions to sexual revolutions and environmental revolutions. The ‘faces’ of the brand were a series of collages created from key ‘rebel’ personalities of the era, including John Lennon, Andy Warhol, Jimi Hendrix, Twiggy and Che Guevara. Different rebels then led for different elements.

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The brand worked across various digital and print media, and included the design of the 300-page book to accompany the exhibition, the campaign graphics to promote it, as well as invites, and a London walking tour map. A bespoke stencil cut of the V&A typeface was created, designed by Lucas de Groot, which added to the 'rebel' personality of the brand, whilst maintaining visual consistency with the V&A Masterbrand.