Pegasus

New visual brand for a Charitable Trust set up to empower individuals and groups to create a fairer and kinder society.

 

The Trust distributes funds to charities and charitable causes. The charities selected often have innovative approaches to the problems that they seek to alleviate, and a focus on empowering individuals with an aim to promoting societal change.

The logo contains a hint of ‘Pegasus’, and thus focuses on the sky (Pegasus’ environment) and what the sky represents – inspiration, freedom, and open-mindedness.

On second glance the skyline is reminiscent of an umbrella, as the aim of the Trust is to help many charities and charitable causes – supporting different areas of society. The ‘us’ is emphasised in ‘Pegasus’ as their support is only possible by working together.

Project
Branding and design
 
Client
Pegasus Charitable Trust
 
Designer
Julia Woollams
Agency
31% Wool
Sector/s
Not-for-profit

31%WOOL | 2020 | London | Privacy | 69% CHAT

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