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Brand identity for the leukaemia and blood cancer charity, Anthony Nolan.
The logo emphasises what they do: they match potential marrow donors to patients who need lifesaving transplants.
A simple core colour palette of black and white was employed as the charity wanted to primarily target a younger male demographic to recruit them for their donor register.
The letter-matching concept is employed as a graphic device throughout their materials.
Branding and design
The Anthony Nolan Trust
Michael Johnson/Johnson Banks
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