Livability
Brand identity for disability charity, Livability, that connects people with their communities.
The charity’s strength is the multiple areas in which it works to tackle social isolation – from children’s education to adult care and activities for elderly.
The charity is a sum of many things – this became the core brand idea which led to the line ‘it all adds up to Livability’, as well as the accompanying visual style, using the language of sums with words, photos and icons. Photographer Nancy Honey was commissioned to create a more intimate and inclusive set of photos to work with the new brand across all media.
Project
Branding and design
Client
Livability
Designers
Julia Woollams, Michael Johnson
Agency
Johnson Banks
Brand research
Eden Stanley
Sector/s
Not-for-profit
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