Livability

Brand identity for disability charity, Livability, that connects people with their communities. 

The charity’s strength is the multiple areas in which it works to tackle social isolation – from children’s education to adult care and activities for elderly.

The charity is a sum of many things – this became the core brand idea which led to the line ‘it all adds up to Livability’, as well as the accompanying visual style, using the language of sums with words, photos and icons. Photographer Nancy Honey was commissioned to create a more intimate and inclusive set of photos to work with the new brand across all media.

Project

Branding and design

Client

Livability

Designers

Julia Woollams, Michael Johnson

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Agency

Johnson Banks

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Brand research

Eden Stanley

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Brand photography

Nancy Honey

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Sector/s

Not-for-profit