Jennie Hogan

Brand identity for London psychotherapist Jennie Hogan, who has recently opened consultation rooms in Bloomsbury.

It was important that the brand evoked a sense of calm and inclusivity, to complement Jennie’s consultations, so abstract ‘marbled’ imagery seemed fitting, especially as it hinted at Bloomsbury’s literary history, with a nod to endpapers.

To complete the brand the new logo took inspiration from bookplates, but with a modern sans serif typeface to fit the contemporary feel of the new website and accompanying stationery.