Brand identity for London psychotherapist Jennie Hogan, who has recently opened consultation rooms in Bloomsbury. 

 

It was important that the brand evoked a sense of calm and inclusivity, to complement Jennie’s consultations, so abstract ‘marbled’ imagery seemed fitting, especially as it hinted at Bloomsbury’s literary history, with a nod to endpapers.

 

To complete the brand the new logo took inspiration from bookplates, but with a modern sans serif typeface to fit the contemporary feel of the new website and accompanying stationery.

Project

Branding and design

 

Client

Jennie Hogan

 

Designer

Julia Woollams

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Agency

31% Wool

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Photography

Paweł Czerwiński

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Sector/s

Medical