31%WOOL | 2020

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Jennie Hogan

Brand identity for London psychotherapist Jennie Hogan, who has recently opened consultation rooms in Bloomsbury. 

 

It was important that the brand evoked a sense of calm and inclusivity, to complement Jennie’s consultations, so abstract ‘marbled’ imagery seemed fitting, especially as it hinted at Bloomsbury’s literary history, with a nod to endpapers.

 

To complete the brand the new logo took inspiration from bookplates, but with a modern sans serif typeface to fit the contemporary feel of the new website and accompanying stationery.

Project
Branding and design
 
Client
Jennie Hogan
 
Designer
Julia Woollams
Agency
31% Wool
Photography
Paweł Czerwiński
Sector/s
Medical