Brand identity and website for socially responsible impact investment advisory, Growthcap.
Growthcap raises funds for environmentally and socially conscious businesses so it felt appropriate to link the visual identity to the natural world.
Growthcap's advisers work with change-makers, impact investors and entrepreneurs on projects of all scales from grassroots to boardroom. This sense of scale is reflected in the brand photography where either macro shots of nature or aerial shots of the environment are used.
The symbol which forms part of the new logo represents the world, as well as implying a circular economy. The symbol is also used as a graphic device to highlight elements of growth or change in photography.