Growthcap

Brand identity and website for socially responsible impact investment advisory, Growthcap. 

Growthcap raises funds for environmentally and socially conscious businesses so it felt appropriate to link the visual identity to the natural world.

Growthcap's advisers work with change-makers, impact investors and entrepreneurs on projects of all scales from grassroots to boardroom. This sense of scale is reflected in the brand photography where either macro shots of nature or aerial shots of the environment are used.

The symbol which forms part of the new logo represents the world, as well as implying a circular economy. The symbol is also used as a graphic device to highlight elements of growth or change in photography.

Project
Branding and design
 
Client
Growthcap
 
Designer
Julia Woollams
Agency
31% Wool
Photography/video
Aaron Burden
Linda Marie Caldwell
Tom Fisk
Oliver Sjöström
Gilberto Olimpio
Pixabay
Pok Rie
David Roberts
Thomas Somme
Sector/s
Finance/Environment

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