Evolving visual identity for disco-punk band Bugeye.
The brand adapts to fit the themes in their music, with each release having its own visual genre.
The ‘Is this love’ EP focuses on 80s typographic vernacular, reminiscent of audio and VHS tape packaging from the decade.
The ‘Wake Up’ single and associated campaign material evoke the anarchic feel of the 1970s.
Bugeye's debut album ‘Ready Steady Bang’ and single releases 'Don't Stop', 'When The Lights Go Out' and 'Blue Fire' tackle subjects such as climate change, addiction, and consumerism. With a myriad of recurring societal themes a DIY collage aesthetic seemed appropriate, with a nod back to Peter Blake's iconic Beatles cover from the sixties, when these subjects were already being discussed.
Illustrator Kate Marsden then created the Ready Steady Bang merchandise taking inspiration from the album cover art.